Social CRM is all about external customers, not just behind-the-firewall collaboration. Sugar 6 dramatically expands the ability to collaborate with customers and partners no matter where they are located.
New IBM Lotus Software integration in the Sugar 6 Spring 2011 release adds business collaboration capabilities tailored to IBM customers: from inside Sugar you can schedule meetings and share files via LotusLive, integrate with Lotus Notes, and link to Lotus Domino applications.
Web conferencing integrations are also new in this release. Sugar 6 now supports scheduling, starting, and joining Cisco WebEx andCitrix Online GoToMeetingmeetings from inside Sugar. Upload and access Google Docs, too, to share and collaborate with Sugar users, customers, and partners.
Sugar Activity Streams (formerly Sugar Feeds) syndicate team activities and social media applications within Sugar to improve team collaboration. Team members cantrack all team activities for leads, cases, contacts, and opportunities, subscribe to favorites, and reply to or delete specific Activity Streams. Sugar 6 supports your business processes rather than forcing you to modify processes to support a restrictive CRM solution.
Social media are becoming a key means to engage customers in business conversations. Activity Streams integrate Twitter and Facebook feeds within Sugar, creating a valuable tool for marketing and support teams. Of course, these streams can be enabled or disabled easily by your Sugar administrator.
Sales teams live on timely, accurate, thorough customer information. To further enable successful sales, Sugar 6 Spring 2011 release includes the sales intelligence of InsideView for Sales FREE, built into Sugar. With InsideView, a sales team can take advantage of current business data, aggregated from both traditional media and new social media, including international information.